COMPREHENSIVE MARKETING PLAN

If you're looking for a discount real estate solution, you have come to the wrong place. Discount agencies make their money off of volume, flourish in an extremely fast market, and spend little, if any, money on marketing your home.

FULL TIME AGENTS AND STAFF
Our team utilizes a very comprehensive marketing plan. To begin with, we are full time agents, working seven days a week for our Sellers and Buyers. Our team employs full time staff including Transaction Coordinators, Listing Managers, and Marketing Coordinators. We even have a full time IT tech on staff to handle keep our advanced systems operating smoothly.

MLS: THE MOST IMPORTANT TOOL
Of course we list every property on the MLS. Doesn't every agent? But do they utilize the MLS to the maximum extent possible? Highly unlikely. While we upload the maximum number of photos possible (8), many agents will either upload the obligatory front of the house shot or not upload a photo at all. The MLS is not as cut and dried as you would think. There are many tricks in getting your house noticed in the MLS by other agents.

For example, if you have a casita, you can indicate so in several ways. There is a way to flag the listing with a casita and you can write it in the Remarks. Many agents are not aware that the MLS can flag these properties, so they miss these properties when they just search the Remarks. Other agents only know to look via the flag and don't think to look via the Remarks. We list the indicate the casita both ways to capture the most number of agents who are looking for these properties.

By the way, all listings do NOT end up on the MLS immediately. The ultra low cost brokerages will frequently keep your house off of the MLS for up to 30 days so they can try to sell it "in house." They can do this because you sign a form that you didn't understand thoroughly enough saying it was okay. Before you list your house with them, ensure that you will be put into the MLS immediately.

FULL COLOR PRINT ADS
We only use full color print ads when possible. Our premier magazines areHomes and Land and the Real Estate Book. They are very high quality publications with a 100,000 a month circulation. Each property will get at least one month's run in one of these magazines, and depending on how the property is priced relative to it's market value and how long a property remains on the market, it will run multiple times. We also utilize the Weekly Connection. While it is a black and white magazine, it is the only weekly magazine that allows us to get your property marketed within 7 days.

EXTENSIVE INTERNET COVERAGE
With an Aviation Computer Science degree, you can bet that Sean and the team utilize the internet to market their listings. As we are constantly discovering new sites to market our properties, below is a partial list of sites we utilize:

RealtyEx.com
Realtor.com
Yahoo!
Homes and Land
Weekly Connection
UCITHomes.com
CirclePix.com
and
Our personal real estate websites!

KEYSAFE LOCK BOXES AND SUPRA SUPERKEYS
One of the coolest thing to show clients is the Supra Superkey. This electronic device is inserted into the KEYSAFE lock box and is programmed to release the key for the Realtor. Not only does this mean that the key is available which makes showing much easier, but the Superkey records the date, time, and phone number of the agent using the key. This means we know who is visiting your property and when, and we can follow up with calls for feedback on your property. Our Listing Managers read the KEYSAFE each week and call these agents for feedback.

FOR SALE SIGN
Yes, the old fashioned way of selling a house is still one of the best ways to let the public know your house is for sale. Many people don't realize that a lot of the home owner's associations (HOAs, or as the state of Nevada prefers to call them, CICs, which stands for Common Interest Communities) require you to have custom signs that adhere to strict design guidelines. With our team, the purchase of these signs is part of our expense and do NOT pass this cost on to the home owner.

FULL COLOR FLYERS
We believe in the power of full color marketing, and we'll produce high quality full color flyers. Nothing annoys a potential Buyer more than finding an empty flyer box. We will maintain a full flyer box the entire time your house is available, and we'll provide you with extras in case the neighbors flock to the sign to see how much they think their house might be worth. By the way, our Listing Managers check each flyer box each week to ensure they are full.

VIRTUAL TOURS FOR EVERY PROPERTY
Technology is very rapidly changing business, and that's what selling your home is: business. If an agent does not agree that a virtual tour is an effective marketing tool, they are either out of touch with their industry, or they do not put forth the effort to discover how easy it us to utilize this cost effective, eye catching form of advertisement. Click here to view a tour of one of our listings.

www.YourAddress.com
This is one of our favorites. We register your property address as a url, and we point it to a web page specific to your property. In other words, if you lived at 2395 Grassy Spring, we'd register www.2395GrassySpring.com and put it in the MLS. It would then point to the virtual tour at CirclePix or some other page designed to promote your property. If you are interviewing several agents, wait until their presentation is done, and when they ask you if you have any questions, ask if they do this technique. If they say yes, then why didn't they say so during their presentation? If they say no, why not? Then come back to us, because it's this kind of thinking that will get your house sold quickly at the best possible price.